As an author you may be new to public relations or considering hiring
a publicist for the first time. You may also be a bestseller who
has worked with an in-house publicist at your publisher for many
years. Either way, you have
questions. In this section you'll find some of the most common questions
that authors have when looking for a publicist of their own. If
you don't see your questions answered here, please contact us and
we'd be happy to talk with you.
Q. What kind of experience and background do you have?
A. We have a team with a combined experience of over 30 years in
media and public relations. Much of our team's experience includes
corporate and agency public relations, writing for national magazines
and newspapers as journalists. Our track record includes both Carly
Phillips and Vicki Lewis Thompson as two of the seven total books
picked by the Kelly Ripa Book Club on LIVE! with Regis and Kelly
and work with some of the largest New York Publishers in the industry
including Warner, St. Martin's Press and MIRA Books. We are experienced
in national campaigns and author brand building. President Theresa
Meyers holds a degree in Mass Communications and has been an active
member in Romance Writers of America since 1993. She has also been
a member of the International Association of Business Communicators
(IABC), the Public Relations Society of America (PRSA) and the National
Writers Union (NWU).
Q. What do you do for clients?
A. Everything we do is tailored to the client's specific brand
and needs. Services we offer to clients include national media campaigns,
satellite radio media tours, book tour development, branding, media
training for authors, press releasewriting, contest development,
applying for speaking opportunities at regional and national conferences
for authors,reviewer mailings, reader group mailings and much more.
No matter how small or large a project, we typically
Q. Do you have a specialty?
A. Yes! Fiction authors are our specialty. Because many on our
team have experience in writing fiction, we have a unique appreciate
and understanding of what fiction authors need and how to attract
the attention of media for books that usually get passed by.
Q. Why do you have both hourly and retainer pricing?
A. Rates are given in a range because every client's needs are
unique. Many writers are on a fixed budget and only want to work
with a publicist on an hourly basis. We charge our clients in 15
min. increments based on a flat rate of $80 an hour (as of July
1, 2004). That way if you only use 15 min. of our time, that's all
you pay for. Some writers prefer to have a fixed amount billed every
month for unlimited access to us for meetings, brainstorming and
more. We offer these clients a retainer which is based on the estimated
average amount of time we would spend with them each month.
Q. How do you normally charge clients?
A. In general, we work on a debit system with our clients who are
hourly. We ask that you establish an account with us and work is
debited from that amount. When your account gets low, we let you
know, so you are always in control. For many authors this system
works well because when they receive and advance or have a month
with money available,they can deposit into their account for future
use. If you ever stop working with us, your account is refunded
to you in total, minus any outstanding charges for work and expenses.
For our retainered clients, a monthly bill is sent out along with
the status report.
Q. How do I know if I'm ready for a publicist?
A. If you feel you need something to boost you to the next level
or are finding it too difficult to keep up on the promotion you
have been doing for yourself, you may be ready for a publicist.
In general many authors set aside 10-20% of their advance for promotion.
If this seems overwhelming to you, you may want to reconsider hiring
your own publicist. Only you will know. The best way to find out
is to interview a few publicists and find one that is right for
you. Like an agent, your publicist is a very personal relationship
that impacts your writing career. Find someone you can work with
as a team and someone who understands the importance of promoting
your unique brand.